ORIJEN Wild Reserve Original Song

Kodiak’s original-music series and Travel Cat album began in late 2025. I wrote and produced the Wild Reserve track specifically around the product, creating the music and sounds myself. The accompanying video was filmed in the coastal mountains outside San Diego, giving the campaign an outdoor setting that still felt consistent with Kodiak’s normal travel content. The finished piece combined a custom brand jingle, product-focused lyrics, Kodiak, and cinematic outdoor footage into one sponsored social concept. The campaign reached 689.1K views on TikTok and 45.7K on Instagram, with a window of paid amplification on both platforms. This is also representative of the kind of work I want to do more of: creating original songs and custom jingles that give brands a piece of creative they can genuinely own within a campaign rather than simply placing a product into an existing format.