Brand Campaigns

A sponsored long-form YouTube campaign with Hipcamp built around how we choose campsites when traveling with cats. Filmed at Powder Creek Campground in Oregon, the video uses a real stay to walk through the things we consider for Kodiak—from temperature and space to wildlife, privacy, and the overall environment—while showing how Hipcamp can help us find private-land campsites that fit the way we travel.

A Tractive CAT 6 Mini campaign that reworked the lyrics of Kodiak’s “I Like to Find My Cat at Random Times of the Day to Say Hi” concept into a product-specific song adaptation. The original recurring series had already generated more than 100 million cumulative TikTok views, making this a chance to take a familiar Kodiak format and reshape it around a brand without losing what made the idea recognizable.

A five-month partnership with Travel Cat built around two recurring deliverables each month, affiliate collaboration, and creative exploration of how Travel Cat gear fits naturally into Kodiak’s full-time travel lifestyle. The partnership also became the testing ground for a new skit format created specifically for Kodiak’s channel.

An original custom song campaign for ORIJEN Wild Reserve, integrated as a part of Kodiak’s growing music series. The fully original track and mountain-filmed social campaign promoted the Wild Reserve cat food line and reached 734.8K combined views across TikTok and Instagram.

A real-world explainer campaign for the ORIJEN Trails web app, filmed at Crater Lake National Park. Kodiak and I used the app to choose a cat-friendly trail and demonstrate how the tool could support safer, more informed outdoor adventures with a cat.

A four-part Hipcamp comedy series created through @CalebLivesOutside, turning a 10-day road trip using only Hipcamp properties into four distinct branded skits. The campaign highlights a broader range of scripted outdoor and travel storytelling beyond Kodiak-specific content.

A Kitty City–themed ORIJEN campaign built around Kodiak’s real behavior and a first-person POV camera run through the outdoor catio (AKA Kitty City). The campaign combined organic product placement, Kodiak’s excited vocalizations, and an adventure-course concept, reaching 3.1M views on TikTok and 63.5K on Instagram.

Kodiak’s first ORIJEN campaign turned the realities of filming a cat food ad with an actual cat into the creative concept itself. The selected sponsored video reached 720.2K views on TikTok, with a window of paid amplification on TikTok and Instagram.

An early Tractive partnership built around a simple, organic idea: using Kodiak’s tracker to find him at a random time of day and say hi. The sponsored TikTok reached 8.4 million views and helped launch a recurring format that later grew into one of Kodiak’s biggest series.