Travel Cat
Travel Cat Creator Partnership Skit Bundle
A five-month partnership with Travel Cat built around two recurring deliverables each month, affiliate collaboration, and creative exploration of how Travel Cat gear fits naturally into Kodiak’s full-time travel lifestyle. The partnership also became the testing ground for a new skit format created specifically for Kodiak’s channel.
Campaign Goal
Create consistent, long-term social content around Travel Cat products in a way that feels native to Kodiak’s actual life on the road. Rather than approaching the relationship as a single sponsored post, the five-month structure allows for recurring product storytelling, different creative formats, and a more natural demonstration of gear that Kodiak genuinely uses while traveling and adventuring.
Creative Process
Travel Cat was a longer-term relationship built around a product line that is already an unusually organic fit for our lifestyle. The partnership began in June 2026 with two deliverables each month for five months, along with an affiliate relationship. One of the biggest creative opportunities has been the freedom to experiment. I have used scripted skits in other parts of my work for years, but had never fully figured out how to make that format work with Kodiak as the central character. This partnership gave me room to start developing a recurring skit style around his real behavior, personality, and the Travel Cat products we actually use. Instead of forcing him into rigid scripted actions (I've never done this), I build the concepts around what Kodiak naturally does and then structure the comedy around those moments. The audio is part of that same in-house creative process: I create the original music, beats, sounds, and sound design used in the campaign content myself rather than relying on stock or trending audio, even when a piece does not call for a full song. The result is an ongoing body of work that can move between skits, outdoor product use, photography, original audio, and other social formats while still feeling like one cohesive long-term brand relationship.
Deliverables
Five-month creator partnership; 2 social deliverables per month; recurring skit-style content; product-focused outdoor and lifestyle content; original music and sound design created in-house; affiliate partnership
Have a campaign in mind?
Kodiak and Caleb are available for select partnerships involving creator campaigns, sponsored content, UGC, outdoor and lifestyle video and photography, original music, and paid social creative.