Tractive
Finding My Cat at Random Times of the Day to Say Hi
An early Tractive partnership built around a simple, organic idea: using Kodiak’s tracker to find him at a random time of day and say hi. The sponsored TikTok reached 8.4 million views and helped launch a recurring format that later grew into one of Kodiak’s biggest series.
Campaign Goal
Create a sponsored TikTok that showed the value of a Tractive tracker in a way that felt native to Kodiak’s existing content and everyday life. The goal was to make the product part of an entertaining story rather than stopping the content to deliver a traditional product pitch.
Creative Process
I had noticed that videos involving Kodiak’s tracker were already performing especially well, so I reached out to Tractive with an idea built around that audience behavior. The concept was intentionally simple: use the tracker to find Kodi at a random point in the day, walk over to wherever he was, and say hi. That first sponsored video reached 8.4 million views on TikTok. The format proved repeatable, and I continued developing variations of the idea over the following years. The broader “I Like to Find My Cat at Random Times of the Day to Say Hi” series has since surpassed 100 million views on TikTok alone. It became a strong example of the kind of brand integration I look for—something that fits naturally into our real life, works organically as entertainment, and can keep evolving long after the original campaign.
Deliverables
1 sponsored TikTok video
8.4M
Cumulative views across social platforms
Have a campaign in mind?
Kodiak and Caleb are available for select partnerships involving creator campaigns, sponsored content, UGC, outdoor and lifestyle video and photography, original music, and paid social creative.